Last night on "Who Wants To Be A Superhero" we were introduced to the true villain of this season's adventures... PRODUCT PLACEMENT!!That's right, when Dr. Dark robbed the heroes' lair, he stole a check in their vault for 50,000 dollars that "Esurance" wrote for a wildlife preservation charity. Boy, those folks at "Esurance" must be pretty great people to be so generous! Maybe I should give them a try! (Although many TV commercials have a budget of $100,000 and up.)
Yikes. But this must be what we get for using Tivo to skip commercials. Sponsers are getting wise. I remember the first time Sidney Bristow, from the show "Alias" said, in the middle of a chase scene, "Quick! Let's use the F-150", followed by a close up of the Ford logo on the truck's grill as they pursued their prey in the shiny new vehicle.
Yep. We've dug our own hole on this one, so we might as well sit back and watch as disjunct and clumsy product-placement lines find their way more and more into our homes and movie theatres...
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